Reader profile research

Reader profiles are a breakdown of which people most commonly read/purchase the magazine. It helps the magazine companies to understand what things they need to include to try and attract there target audience to their magazine and what types of articles they need to include to fit who is reading the magazine to increase there sales by being more appealing. The types of things included in a reader profile include; age,gender,social class, economic status, style.etc. it is important for the magazine to understand there audience as it allows them to be more appealing and make the audienbce chose there magazine over any other.

This is an image of the socio-economic diagram that breaks down the diffrent section of the audience and what catergory they are placed into. this helps the mgazine understand which catergory the majority of there audience is in so when they are advertising tehy knwo what sort of stuff to include.

 

 

Rolling stone magazine has a reader profile as follows with these figure below been taken from their website;

Total reading(000): 12,430 (62.6% men and 37.4% women)

Median age group: 35 with 25-34 (23.3%) and 18-24 (26.8%)

Work status: Employed (72.2%) Managerial (24.8%)

Relationship status: Single (49.9%) Married (35.3%) With child ( 46.4%)

Readers per copy: 8.54

Circulation(000): 1433

this is the magazines moto...

"Rolling Stone goes beyond just taking the pulse of youth culture. Rolling Stone is the pulse of youth culture.

Whether the subject is music, TV, movies or politics—over 12 million young Americans trust and turn to Rolling Stone every two weeks to keep them up on the subjects they care about most. Bold stories. Big interviews. Insightful commentary. All delivered with energy, passion, irreverence and a point of view that defines its audience."